Cognitive Responses in Persuasion
Book Details
Format
Hardback or Cased Book
ISBN-10
0898590256
ISBN-13
9780898590258
Publisher
Taylor & Francis Inc
Imprint
Lawrence Erlbaum Associates Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Sep 1st, 1982
Print length
470 Pages
Weight
793 grams
Product Classification:
Social, group or collective psychologyLearning
Ksh 27,900.00
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First published in 1982. This collaborative product of leading contributors seeks to update information on the psychology of attitudes, attitude change, and persuasion. Social psychologists have invested almost exclusively in the strategies of theory-testing in the laboratory in contrast with qualitative or clinical observation, and the present book both exemplifies and reaps the products of this mainstream tradition of experimental social psychology. It represents experimental social psychology at its best. It does not try to establish contact with the content-oriented strategies of survey research, which have developed in regrettable independence of the laboratory study of persuasion processes.
First published in 1982. This collaborative product of leading contributors seeks to update information on the psychology of attitudes, attitude change, and persuasion. Social psychologists have invested almost exclusively in the strategies of theory-testing in the laboratory in contrast with qualitative or clinical observation, and the present book both exemplifies and reaps the products of this mainstream tradition of experimental social psychology. It represents experimental social psychology at its best. It does not try to establish contact with the content-oriented strategies of survey research, which have developed in regrettable independence of the laboratory study of persuasion processes.
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