Book Details
Format
Paperback / Softback
ISBN-10
0684804379
ISBN-13
9780684804378
Edition
New
Publisher
Simon & Schuster
Imprint
Touchstone
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 18th, 1995
Print length
532 Pages
Weight
688 grams
Dimensions
14.00 x 21.50 x 3.60 cms
Ksh 5,950.00
Manufactured on Demand
0 in stock
Delivery Location
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Quality
Fast
In Comeback, Pulitzer Prize-winners Paul Ingrassia and Joseph B. White take us to the boardrooms, the executive offices, and the shop floors of the auto business to reconstruct, in riveting detail, how America''s premier industry stumbled, fell, and picked itself up again. The story begins in 1982, when Honda started building cars in Marysville, Ohio, and the entire U.S. car industry seemed to be on the brink of extinction. It ends just over a decade later, with a remarkable turn of the tables, as Japan''s car industry falters and America''s Big Three emerge as formidable global competitors.
Comeback is a story propelled by larger-than-life characters -- Lee Iacocca, Henry Ford II, Don Petersen, Roger Smith, among many others -- and their greed, pride, and sheer refusal to face facts. But it is also a story full of dedicated, unlikely heroes who struggled to make the Big Three change before it was too late.
Comeback is a story propelled by larger-than-life characters -- Lee Iacocca, Henry Ford II, Don Petersen, Roger Smith, among many others -- and their greed, pride, and sheer refusal to face facts. But it is also a story full of dedicated, unlikely heroes who struggled to make the Big Three change before it was too late.
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