Coming Attractions : Reading American Movie Trailers
by
Lisa Kernan
Book Details
Format
Paperback / Softback
Book Series
Texas Film and Media Studies Series
ISBN-10
0292705581
ISBN-13
9780292705586
Publisher
University of Texas Press
Imprint
University of Texas Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Nov 1st, 2004
Print length
308 Pages
Weight
442 grams
Dimensions
22.90 x 15.90 x 1.70 cms
Product Classification:
Film theory & criticism
Ksh 4,150.00
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Starting from the premise that movie trailers can be considered a film genre, this book explores the genre's conventions and offers a primer for reading the rhetoric of movie trailers. It identifies three principal rhetorical strategies that structure trailers: appeals to audience interest in film genres, stories, and/or stars.
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