Book Details
Format
Hardback or Cased Book
ISBN-10
1403983801
ISBN-13
9781403983800
Edition
2007 ed.
Publisher
Palgrave USA
Imprint
Palgrave Macmillan
Country of Manufacture
US
Country of Publication
GB
Publication Date
Sep 25th, 2007
Print length
229 Pages
Weight
394 grams
Dimensions
21.20 x 16.30 x 1.90 cms
Product Classification:
Films, cinemaFilms, cinema
Ksh 8,100.00
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Commerce in Culture is an innovative study of how states have responded to the globalization of the film sector. The historical focus is on Hollywood's engagement with rivals and partners in two leading developing countries, Egypt and Mexico, beginning with the birth of their national film industries in the late 1920s.
Commerce in Culture is an innovative study of how states have responded to the globalization of the film sector. Concerned with more than film content or substance, the book exposes the ongoing political and economic struggles that shape cultural production and trade in the world. The historical focus is on Hollywood's engagement with rivals and partners in two leading developing countries, Egypt and Mexico, beginning with the birth of their national film industries in the late 1920s. State and market institutions evolved differently in each context, acting like national prisms to mediate international competition and produce distinctive results. As filmmaking has become a dynamic focal point in the new economy, Commerce in Culture reveals a vital but neglected part of the global terrain.
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