Commercial Due Diligence : The Key to Understanding Value in an Acquisition
by
Peter Howson
Book Details
Format
Hardback or Cased Book
ISBN-10
0566086514
ISBN-13
9780566086519
Publisher
Taylor & Francis Ltd
Imprint
Gower Publishing Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 26th, 2006
Print length
416 Pages
Weight
872 grams
Dimensions
25.10 x 17.90 x 3.10 cms
Product Classification:
Business strategySales & marketingTakeovers, mergers & buy-outs
Ksh 28,500.00
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Telling the difference between superior and poor businesses, this book is a mixture of business strategy, marketing analysis and market research, and is about understanding how businesses and markets work, what is important for profits and growth, and deals with the essentials of strategic analysis. It is for those who formulate company strategy.
Commercial Due Diligence (CDD) is about telling the difference between superior businesses and poor businesses, which is why this book is a mixture of business strategy, marketing analysis and market research. However CDD is not about the bland application of analytical techniques, it''s about understanding how businesses and markets work and what is really important for profits and growth. Commercial Due Diligence is written by someone with over 25 years'' experience of practical strategic analysis who nonetheless has a strong academic grounding. For the first time here is a book that deals with the essentials of strategic analysis with the practitioner''s eye. If you are in the business of formulating company strategy, and you want to see how to apply the theories and understand in practical terms what works, when, and what can go wrong, this is the book for you.
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