Commercialization Secrets for Scientists and Engineers

In this series, Emma Letley has worked with the Marion Milner estate to re-contextualise six classic volumes by arranging for experts to provide new scholarly introductions to each book.This six volume pack comprises:The Hands of the Living GodOn Not being Able to PaintEternity''s SunriseA Life of One''s OwnAn Experiment in Leisure.Bothered by AlligatorsThese volumes will be useful and relevant to seasoned analysts as well as those new to Milner''s work, making them attractive to a whole new generation of readers from both inside and outside of the psychotherapy profession.

Commercializing a knowledge-based product or service requires a realistic, methodical approach combined with a great deal of perseverance. Commercialization Secrets for Scientists and Engineers serves as a high-level guide to answering key questions and critical issues that confront founding entrepreneurs on their quest to commercialize their knowledge-based innovations. It highlights the unique problems shared by all technologists across knowledge-intensive fields and how to overcome the most predictable obstacles faced by technology entrepreneurs. It demystifies the process of commercializing advanced products that require a high degree of specialized knowledge. Typically, these are "disruptive technologies" with the potential to revolutionize whole industries. The book simplifies the launch of high-tech ventures such as pharmaceuticals, genetic and biotechnology products, wireless devices, fuel cells, and minimally invasive medical devices. Additionally, it will help readers bring their disruptive technologies to profitability.