Commodifying Everything : Relationships of the Market
Book Details
Format
Paperback / Softback
ISBN-10
0415935911
ISBN-13
9780415935913
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 9th, 2003
Print length
304 Pages
Weight
422 grams
Dimensions
15.30 x 22.70 x 1.60 cms
Product Classification:
Consumerism
Ksh 8,450.00
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This collection of essays is a take on creating consumer products and consumer identities when what's for sale goes well beyond the thing itself.
Commodification refers most explicitly to the activities of turning things into commodities and of commercializing that which is not commercial in essence. The mass marketing of pets, the rise of the coffin industry, the conversion of preacher into salesmen, and the globalization of Taleggio cheese are some of the exciting but surprising topics in this volume that show how friendship, death, spirituality, and artisanship all have a price after being commodified. This unique collection of essays is a fascinating take on creating consumer products and consumer identities when what''s for sale goes well beyond the thing itself. It will be a course-in-a-box for instructors who want to teach their students about commodification.
Get Commodifying Everything by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
