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Commoditization and the Strategic Response

By: Andrew Holmes (Author)

Manufacture on Demand

Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780566087431

Publisher: Taylor & Francis Ltd

Publication Date: Feb 19th, 2008

Weight: 570 grams

Dimension: 18.00 x 25.10 x 1.90 cms

Category: ECONOMICS

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Explores why commoditization represents a danger to different corporations and white collar workers. This book outlines the impact of commoditization on an organization's strategy towards brand, supply chain, value chain, innovation, pricing and competition. It also explores the implications for skills, attitudes and behaviours in the workplace.

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