Commodity Branding : A Qualitative Research Approach to Understanding Modern Energy Brands
2023 ed.
Book Details
Format
Paperback / Softback
ISBN-10
303129968X
ISBN-13
9783031299681
Edition
2023 ed.
Publisher
Springer International Publishing AG
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 22nd, 2024
Print length
150 Pages
Weight
228 grams
Dimensions
20.80 x 14.70 x 1.20 cms
Product Classification:
Sales & marketingEnergy industries & utilities
Ksh 8,100.00
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When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. This book, therefore, attempts to fill a literature gap, as it examines the applicability of theoretical and practical methods of branding and brand strategies in a commodity market, in this case the energy market.
Get Commodity Branding by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer International Publishing AG and it has pages.
