Communicated Stereotype : From Celebrity Vilification to Everyday Talk
Book Details
Format
Paperback / Softback
ISBN-10
1498511058
ISBN-13
9781498511056
Publisher
Bloomsbury Publishing Plc
Imprint
Lexington Books
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 26th, 2015
Print length
126 Pages
Weight
188 grams
Dimensions
22.90 x 15.30 x 1.50 cms
Product Classification:
Media studiesMedia studies
Ksh 8,100.00
Manufactured on Demand
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The Communicated Stereotype extends current work in psychology and communication by delineating a distinctly communicative process whereby stereotypic knowledge is maintained through the stereotypes communicated in conversation and the media. This process explains that supposed deterrents like political correctness are ineffective and instead facilitate stereotype use. Theoretically based, the book offers a unique, accessible, and practical rationale to persuade people that it is in their interest to substitute stereotypes with more productive ways of communicating.
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