Communicating Corporate Ethics on the World Wide Web : A Discourse Analysis of Selected Company Web Sites
Book Details
Format
Paperback / Softback
ISBN-10
3631506953
ISBN-13
9783631506950
Publisher
Peter Lang AG
Imprint
Peter Lang AG
Country of Manufacture
DE
Country of Publication
GB
Publication Date
Apr 8th, 2003
Print length
236 Pages
Weight
310 grams
Dimensions
15.00 x 27.60 x 1.40 cms
Ksh 8,500.00
Manufactured on Demand
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Spanning the fields of corporate communication and corporate ethics, this book investigates how companies communicate their ethical stance on their web sites. The study integrates the findings of six case studies, including BellSouth, Lockheed Martin, Ben & Jerry’s, McDonald’s, Nike and Levi Strauss. This sample offers both typicality and systematic variety, as all of the six companies are in need of presenting themselves as ethical business players but belong to three different ethics paradigms. Despite this variation, their communicative strategies are quite similar regarding content choice, self-presentation, stakeholder address and the hypertextual organization of their messages.
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