Communicating Politics Online
Book Details
Format
Hardback or Cased Book
ISBN-10
113744150X
ISBN-13
9781137441508
Publisher
Palgrave Macmillan
Imprint
Palgrave Pivot
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 16th, 2014
Print length
123 Pages
Product Classification:
EuropeCommunication studiesMedia studiesMedia studies
Ksh 8,100.00
Werezi Extended Catalogue
0 in stock
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Quality
Fast
The world of political communication is morphing almost constantly into new areas and realities. Online-only news, Web 2.0 user-created content, hyperlocal news, and the rise of the Twittersphere have all contributed to an ever-changing media environment. Communicating Politics Online captures the constant change of new online media.
Shifting to an online world has drastically changed political communication. From producers of news and the consumers receiving it, from how campaigns communicate with voters to how elected officials connect with constituents, technology has disrupted political communication by making the speed of messages faster, creating a social environment that allows for mobile creation and consumption of content. In Communicating Politics Online, Chapman Rackaway shows how every actor involved in the political world, from the President to the everyday voter, has to rethink the process and strategy of political communication. Using online supplements linked to the main text allows the book to capture the hyper-accelerated pace of new media political communication.
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