Communication and Health : Media, Marketing and Risk
2021 ed.
Book Details
Format
Hardback or Cased Book
ISBN-10
9811642893
ISBN-13
9789811642890
Edition
2021 ed.
Publisher
Springer Verlag, Singapore
Imprint
Palgrave Macmillan
Country of Manufacture
SG
Country of Publication
GB
Publication Date
Dec 19th, 2021
Print length
344 Pages
Product Classification:
Communication studiesMedia studiesIllness & addiction: social aspectsMedical sociology
Ksh 19,800.00
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This book explores the unique contribution that critical communication studies can bring to our understanding of health.
This book explores the unique contribution that critical communication studies can bring to our understanding of health. It covers several broad themes: representing and mediating health; marketing and promoting health, co-producing health; and managing health crises and risks. Chapters speak to moral and social regulation through health communication, technologies of health, healthism and governmentality. They engage with historical and contemporary issues, offering readers theoretically grounded perspectives. At base, the book explores what a critical communication approach to health might look like, revealing in important-and sometimes surprising-ways how communication sits at the centre of understanding how health is constructed, contested, and made meaningful.
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