Communication Efficiency and Rural Development in Africa : The Case of Cameroon
Book Details
Format
Paperback / Softback
ISBN-10
0819197351
ISBN-13
9780819197351
Publisher
University Press of America
Imprint
University Press of America
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 20th, 1994
Print length
196 Pages
Weight
259 grams
Dimensions
21.60 x 13.70 x 1.50 cms
Product Classification:
Communication studiesMedia, information & communication industries
Ksh 11,550.00
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A comprehensive approach to media and communication in developing countries. This book includes an analysis of traditional methods of communications, and an examination of the "new-world information and communication" debate and its meaning to Africa.
Developing countries, especially African countries, face a myriad of problems as they try to counteract decades of national poverty and political ineffectiveness. If these countries are to secure an active role in world politics, they need communication techniques that are both broad and effective. In this book, Dr. Ngwainmbi presents a comprehensive approach to media and communication in developing countries. The author analyzes traditional methods of communication—dance, ritual, caste, religious oracles, and more—and shows how these communication agents, in addition to the basic affordable modern media, create the context for realizing development efforts. The author also examines the new world information and communication debate and raises new questions about its meaning to Africa. For more information, visit www.manigistics.com.
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