Communication Impact : Designing Research That Matters

Name: Communication Impact
Brand: Bloomsbury Publishing Plc
SKU: 9780742530980
Price: 7750 KES
Availability: OutOfStock
ISBN: 9780742530980

Book Details

Format Paperback / softback

ISBN-10 0742530981

ISBN-13 9780742530980

Publisher Bloomsbury Publishing Plc

Imprint Rowman & Littlefield

Country of Manufacture GB

Country of Publication GB

Publication Date Jan 7th, 2005

Print length 288 Pages

Weight 570 grams

Dimensions 16.10 x 23.70 x 2.50 cms

Product Classification: Communication studies

KSh 7,750.00

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Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions. The featured case studies demonstrate three important points: 1) Doing communication research is an active, creative process; 2) Actual research projects are very different—and much more exciting—than typical textbook cases; and 3) Communication research generates knowledge that can make a difference to the world. Each chapter addresses a different method, including community-based research, research on organizations and institutions, problem-focused research, cross-cultural research, and research on new technologies.

Get Communication Impact by Susanna Hornig Priest at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Bloomsbury Publishing Plc and it has 288 pages.