Communication Impact : Designing Research That Matters
Book Details
Format
Paperback / Softback
ISBN-10
0742530981
ISBN-13
9780742530980
Publisher
Bloomsbury Publishing Plc
Imprint
Rowman & Littlefield Publishers
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 7th, 2005
Print length
288 Pages
Weight
372 grams
Dimensions
22.70 x 14.80 x 1.70 cms
Product Classification:
Communication studies
Ksh 8,550.00
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Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions. The featured case studies demonstrate three important points: 1) Doing communication research is an active, creative process; 2) Actual research projects are very different—and much more exciting—than typical textbook cases; and 3) Communication research generates knowledge that can make a difference to the world. Each chapter addresses a different method, including community-based research, research on organizations and institutions, problem-focused research, cross-cultural research, and research on new technologies.
Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions. The featured case studies demonstrate three important points: 1) Doing communication research is an active, creative process; 2) Actual research projects are very different—and much more exciting—than typical textbook cases; and 3) Communication research generates knowledge that can make a difference to the world. Each chapter addresses a different method, including community-based research, research on organizations and institutions, problem-focused research, cross-cultural research, and research on new technologies.
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