Communication in Political Campaigns

At the heart of how citizens, governments, and the media interact is the communication process, a process that is undergoing tremendous change. Never has there been a time when confronting the complexity of these evolving relationships has been so important to the maintenance of civil society. This series seeks books that advance the understanding of this process from multiple perspectives and as it occurs in both institutionalized and non-institutionalized political settings.

This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real life examples from campaigns across the globe, the book examines all of the important variables in political campaign communication. Considering campaign media – from television spots and debates to candidate webpages and direct-mail advertising – it looks closely at news coverage of campaigns, and examines the sources of campaign messages, the various ways of responding to scandal, the process of voter decision-making, and the ways in which context affects a political campaign. Chapters consider a full range of races, from presidential to congressional to gubernatorial, and look at political campaigns in the United States and many other countries including France, Israel, South Korea, and Taiwan. Communication in Political Campaigns introduces readers to both theory and research on the topic, and is an ideal text for courses on political campaigns.