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Communication Models for the Study of Mass Communications

By: Denis Mcquail (Author) , Sven Windahl (Author)

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Ksh 35,100.00

Format: Hardback or Cased Book

ISBN-13: 9781138146167

Publisher: Taylor & Francis Ltd

Publication Date: Dec 2nd, 2016

Dimension: 23.40 x 15.60 x 60.00 cms

Category: Social & cultural history

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Presents the main existing models of the whole of parts of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models.

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