Communication Skills for Business Professionals
2 Revised edition
Book Details
Format
Multiple-Item Product
ISBN-10
1108594417
ISBN-13
9781108594417
Edition
2 Revised edition
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
AU
Country of Publication
GB
Publication Date
Jun 12th, 2019
Print length
488 Pages
Weight
1,108 grams
Dimensions
25.50 x 19.00 x 2.20 cms
Product Classification:
Business communication & presentation
Ksh 14,550.00
Not available
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Quality
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This is a student-friendly introduction to the principles and practice of effective communication in the workplace, covering contemporary scenarios while also considering more traditional communications. Filled with pedagogy and taking a broad and current approach to concepts of communication and workplaces, this book is an indispensable resource.
Communication Skills for Business Professionals, second edition, is a student-friendly introduction to effective communication in the workplace. Engagingly written, the text covers foundational topics such as audience, influence, channels, conflict and persuasion, before investigating more complex areas such as intercultural communication, virtual communication, researching in the era of ''fake news'' and strategies for successful written communication. Taking a broad and current approach to concepts of communication and workplaces, Communication Skills for Business Professionals explores situations from virtual meetings between indie creatives, to speeches given by politicians, while still covering more traditional forms of professional communication, such as pitching to boards and memos. New pedagogical features such as skill builder class activities, margin definitions and links to online content make this book indispensable for teachers and students of communications alike.
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