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Communication Under the Microscope
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Communication Under the Microscope : The Theory and Practice of Microanalysis

Book Details

Format Hardback or Cased Book
ISBN-10 1138174904
ISBN-13 9781138174900
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Aug 26th, 2016
Print length 192 Pages
Weight 520 grams
Ksh 29,600.00
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Peter Bull analyses many aspects of communication. The book brings together a range of approaches and accompanying contextual analyses and helps to chart and delineate the often disparate research that has been undertaken in this area.
Social interaction in recent years has become the focus of systematic scientific research in a wide variety of academic disciplines. In Communication under the Microscope, Peter Bull shows how communication has become an object of study in its own right, which can be dissected in the finest detail through the use of film and recording technology. In so doing he provides a clear and valuable introduction into the theory and practice of microanalysis.
Bull argues that microanalysis is both a distinctive methodology and a distinctive way of thinking about communication. He then focuses on the two principal elements of face-to-face communication: speech and non-verbal behaviour. Communication in particular social contexts is also addressed with related chapters on gender and politics. Finally, the practical aspects of microanalysis are discussed.
This unique and thorough review of microanalysis integrates different approaches and draws together research literature which is often diverse and disparate. Presented in a clear and focused style, this book will be of interest to psychologists, social scientists and all students and researchers in the field of communication.
Communication is central to many aspects of human life, yet it has only recently become the focus of systematic scientific investigation within a wide variety of academic disciplines. Communication has now become an object of study in its own right, and can be dissected in the finest detail with the use of recording technology (film, audiotape and videotape). This approach has become known as ''microanalysis'', and forms the principal theme of Communication under the Microscope.

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