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Communication Yearbook 20
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Communication Yearbook 20

Book Details

Format Hardback or Cased Book
ISBN-10 0415873169
ISBN-13 9780415873161
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Oct 25th, 2011
Print length 482 Pages
Weight 666 grams
Dimensions 23.20 x 16.10 x 2.70 cms
Ksh 10,100.00
Werezi Extended Catalogue 0 in stock

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Covers literature reviews that advance knowledge and understanding of communication systems, processes, and impacts across the discipline. Sponsored by the International Communication Association, this volume provides a forum for the exchange of interdisciplinary and internationally diverse scholarship relating to communication in its many forms.

Communication Yearbook 20, originally published in 1997 contains ten major reviews that collectively span the discipline. Two of the reviews examine how consumption of television programs affects viewers. Other media-related chapters examine sex-role stereotyping in advertising, the role of the public relations professional in the production of the news, and the nature and effects of public opinion. This collection also includes review articles addressing attitude change and persuasion, participation in decision-making groups, social anxiety, the development of social competence in childhood and cross-sex friendships across the lifespan. The chapters in this volume present summaries of relevant findings as well as penetrating discussions of theories, methods, problems and directions for future research.


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