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Comparative Media History
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Comparative Media History : An Introduction: 1789 to the Present

Book Details

Format Paperback / Softback
ISBN-10 0745632432
ISBN-13 9780745632438
Publisher John Wiley and Sons Ltd
Imprint Polity Press
Country of Manufacture GB
Country of Publication GB
Publication Date May 15th, 2005
Print length 320 Pages
Weight 718 grams
Dimensions 24.30 x 17.30 x 2.40 cms
Ksh 5,750.00
Werezi Extended Catalogue 0 in stock

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* The unique perspective of this book comes from its comparative approach. It deals with material from 5 different countries, whereas the competition focuses purely on either the UK or US. * Includes coverage of every main media industry, including the music and advertising industries, which have been neglected in other studies.

Comparative Media Historyis a unique thematic textbook which introduces students to the key ideas underpinning media development. It is an essential first step to a better understanding of both the media industry today and the way in which it evolved over time. 

The textbook compares developments and influences from a broad perspective, highlighting and contrasting different countries, industries and periods of history in order to encourage an understanding of cause and effect. In a style which is clear, accessible and provocative, Jane Chapman argues that most of the roots of today’s media – even the globalizing impulse – lie in the late eighteenth and the nineteenth century. The book emphasizes continuity and certain decisive factors such as the social use of technology, the character of the institutions in which it is applied and the political approach of the specific countries involved. 
 
The comparative element to this book, across both countries and industries, will enable students to reflect on key issues in media studies, including those of diversity, form, method and choice, both past and present. It will become an essential text for any student of the media and its history. 
 


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