Compassion, Inc. : How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help
Book Details
Format
Hardback or Cased Book
ISBN-10
0520266528
ISBN-13
9780520266520
Publisher
University of California Press
Imprint
University of California Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Apr 26th, 2012
Print length
240 Pages
Weight
464 grams
Dimensions
22.90 x 15.80 x 2.00 cms
Product Classification:
Corporate governance
Ksh 5,400.00
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Outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. This title takes us through the ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. It discusses companies that truly make the world a better place, and those that just pretend to.
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