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Competing against Multinationals in Emerging Markets
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Competing against Multinationals in Emerging Markets : Case Studies of SMEs in the Manufacturing Sector

Book Details

Format Hardback or Cased Book
ISBN-10 1137500301
ISBN-13 9781137500304
Publisher Palgrave Macmillan
Imprint Palgrave Pivot
Country of Manufacture GB
Country of Publication GB
Publication Date Dec 10th, 2014
Print length 134 Pages
Weight 330 grams
Dimensions 22.30 x 14.40 x 1.30 cms
Ksh 8,100.00
Werezi Extended Catalogue 0 in stock

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Competing against Multinationals in Emerging Markets provides a comprehensive set of lessons which successful small firms have adopted in order to survive and prosper in an increasingly hostile competitive manufacturing sector where large firms are mostly dominant.

Competing against Multinationals in Emerging Markets provides a comprehensive set of lessons which successful small firms have adopted in order to survive and prosper in an increasingly hostile competitive manufacturing sector where large firms are mostly dominant.


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