Competing for Soft Power : China’s Image Making in Africa

Repnikova examines the ambitious but disjointed display of Chinese influence in Africa via a case study of Ethiopia. Developing a new theoretical approach to understanding soft power, she illuminates the uneven implementation and reception of China's image-making, in which recipients can strategically appropriate and negotiate Chinese power.

Through the critical case study of Ethiopia, Maria Repnikova examines the ambitious but disjointed display of Chinese diplomatic influence in Africa. In doing so, she develops a new theoretical approach to understanding China's practice of soft power, identifying the core mechanisms as tangible enticement with material and experiential offerings, ideational promotion of values, visions, and governance practices, and censorial power over the production and dissemination of China narratives. Through in-depth field work, including interviews and focus groups, Repnikova builds a clear picture of the uneven implementation and reception of this image-making, in which Chinese messengers can improvise official agendas, and Ethiopian recipients can strategically appropriate and negotiate Chinese power. Contrary to popular claims about China replacing the West in the Global South, this innovative research reveals the successes, but also the inconsistencies and limitations of Chinese influence, as well as the ever-present shadow of the West in mediating soft-power encounters.