Competing Globally
Book Details
Format
Hardback or Cased Book
ISBN-10
0877193711
ISBN-13
9780877193715
Publisher
Taylor & Francis Inc
Imprint
Gulf Publishing Co
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 26th, 2001
Print length
282 Pages
Weight
680 grams
Product Classification:
International businessMultinationals
Ksh 15,100.00
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A guide to global business. It provides information on entering international markets, negotiating, conducting meetings and presentations, and working with international partners. It seeks to shed light on varied business cultures, including those of North America, Europe and the Middle East.
Based on his firsthand experience, Farid Elashmawi has created a concise, valuable primer to ''going global''. ''Competing Globally'' gives specific information about entering international markets, negotiating, conducting meetings and presentations, and working with international partners.
''Competing Globally'' sheds light on varied business cultures, including those of North America, Europe, Japan, Korea, China, Indonesia, Thailand and the Middle East. Elashmawi uses case studies, anecdotes, social tips, self-tests, and tables to provide important insights into communicating, marketing, and negotiating with organizations outside throughout the world. This book is invaluable to business managers and students who need to enhance their cross-cultural negotiation skills to compete globally.
''Competing Globally'' sheds light on varied business cultures, including those of North America, Europe, Japan, Korea, China, Indonesia, Thailand and the Middle East. Elashmawi uses case studies, anecdotes, social tips, self-tests, and tables to provide important insights into communicating, marketing, and negotiating with organizations outside throughout the world. This book is invaluable to business managers and students who need to enhance their cross-cultural negotiation skills to compete globally.
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