Competition Demystified : A Radically Simplified Approach to Business Strategy
Book Details
Format
Paperback / Softback
ISBN-10
1591841801
ISBN-13
9781591841807
Publisher
Penguin Putnam Inc
Imprint
Portfolio
Country of Manufacture
US
Country of Publication
GB
Publication Date
Aug 28th, 2007
Print length
416 Pages
Weight
340 grams
Dimensions
21.30 x 14.10 x 2.30 cms
Product Classification:
Business & managementBusiness and Management
Ksh 3,950.00
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In the highly competitive world of business, understanding the dynamics of strategy is the key to success.
Bruce Greenwald, one of the nation''s leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.
Over the last two decades, the conventional approach to strategy has become frustratingly complex. It''s easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
Bruce Greenwald, one of the nation''s leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.
Over the last two decades, the conventional approach to strategy has become frustratingly complex. It''s easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
Get Competition Demystified by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Penguin Putnam Inc and it has pages.
