Competition Demystified : A Radically Simplified Approach to Business Strategy
Book Details
Format
Paperback / Softback
ISBN-10
1591841801
ISBN-13
9781591841807
Publisher
Penguin Putnam Inc
Imprint
Portfolio
Country of Manufacture
US
Country of Publication
GB
Publication Date
Aug 28th, 2007
Print length
416 Pages
Weight
344 grams
Dimensions
21.30 x 14.10 x 2.30 cms
Product Classification:
Business & management
Ksh 3,950.00
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Over the last two decades, the conventional approach to business strategy has become frustratingly complex. Here is a new and simplified approach to strategy which cuts through the fog, by one of America''s leading economists and business professors.
Bruce Greenwald, one of America''s leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, this is an easy-to-follow method for understanding the competitive structure of any industry and developing an appropriate strategy for specific positions. With a new preface.
Get Competition Demystified by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Penguin Putnam Inc and it has pages.
