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Competitive International Strategy

By: Sweden) Pehrsson Anders (Vaxjoe University (Author)

Manufacture on Demand

Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780367479824

Publisher: Taylor & Francis Ltd

Publication Date: Nov 16th, 2020

Weight: 408 grams

Dimension: 15.60 x 23.60 x 1.90 cms

Category: ECONOMICS

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Contemporary businesses are exposed to global competition enhanced by new information technology and liberalized cross-border transactions in many industries. Drawing on contemporary research, this book addresses international business strategy formulation and implementation in the global competitive market.

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