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Competitive International Strategy

By: Sweden) Pehrsson Anders (Vaxjoe University (Author)

1 in stock

Ksh 9,350.00

Format: Paperback or Softback

ISBN-13: 9780367516437

Publisher: Taylor & Francis Ltd

Publication Date: May 30th, 2022

Weight: 286 grams

Dimension: 15.10 x 22.70 x 1.50 cms

Category: ECONOMICS

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Contemporary businesses are exposed to global competition enhanced by new information technology and liberalized cross-border transactions in many industries. Drawing on contemporary research, this book addresses international business strategy formulation and implementation in the global competitive market.

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