Competitive Marketing (RLE Marketing) : A Strategic Approach
Book Details
Format
Paperback / Softback
Book Series
Routledge Library Editions: Marketing
ISBN-10
1138971383
ISBN-13
9781138971387
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 26th, 2015
Print length
766 Pages
Weight
453 grams
Product Classification:
Sales & marketing
Ksh 8,800.00
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This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
First published in 1984 to wide acclaim, John O’Shaugnessy’s best-selling introduction to marketing strategy has become a standard text for students and practitioners alike. It combines analytical depth and breadth of coverage to present a comprehensive review of the theory and practice of marketing in a competitive environment.
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