Competitive Strategies for Dummies
Book Details
Format
Paperback / Softback
ISBN-10
0470779306
ISBN-13
9780470779309
Publisher
John Wiley & Sons Inc
Imprint
For Dummies
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 2nd, 2009
Print length
392 Pages
Weight
714 grams
Dimensions
23.50 x 18.70 x 2.20 cms
Product Classification:
Business strategyBusiness competition
Ksh 3,050.00
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Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business. This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms.
Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business. This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms. It shows readers how to use competitive tools and strategies to understand the underlying forces of competition in industry and business and apply them to assess industries, understand competitors, choose competitive positions and gain - and maintain competitive advantage. Chapters include: What Competitive Strategy actually isThe foundations of strategy and the five forces of competitionAssessing the competition and strategic management in actionDeveloping a competitive strategyLooking to the future and mergers and acquisitions
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