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Competitive Strategy

By: Padraig Belton (Author)

Manufacture on Demand

Ksh 4,800.00

Format: Hardback or Cased Book

ISBN-13: 9781912302185

Publisher: Macat International Limited

Publication Date: Jul 15th, 2017

Category: Economics, Finance, Business & Management

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First published in 1980, Competitive Strategy contradicted the accepted wisdom of the time that said firms should focus on expanding their market share. Instead, Porter claimed, they should analyze the five forces that mold the environment in which they compete: new entrants, substitute products, buyers, suppliers, and industry rivals.

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