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Competitive Strategy Analysis For Agricultural Marketing Cooperatives

By: Ronald W Cotterill (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780367009113

Publisher: Taylor & Francis Ltd

Publication Date: Jun 17th, 2019

Dimension: 22.90 x 15.20 x 61.20 cms

Category: Agriculture & related industries

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This book explores the evolution of agricultural marketing cooperatives within the framework of competitive strategy analysis. It also explores issues of horizontal and vertical integration and product differentiation by discussing new strategic directions that cooperatives might pursue.

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