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Competitive Strategy Analysis For Agricultural Marketing Cooperatives

By: Ronald W Cotterill (Author)

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Ksh 9,600.00

Format: Paperback or Softback

ISBN-13: 9780367158989

Publisher: Taylor & Francis Ltd

Publication Date: Dec 17th, 2020

Category: Agriculture & related industries

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This book explores the evolution of agricultural marketing cooperatives within the framework of competitive strategy analysis. It also explores issues of horizontal and vertical integration and product differentiation by discussing new strategic directions that cooperatives might pursue.

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