Competitive Strategy Analysis For Agricultural Marketing Cooperatives
Book Details
Format
Paperback / Softback
ISBN-10
0367158981
ISBN-13
9780367158989
Publisher
Taylor & Francis Ltd
Imprint
CRC Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 17th, 2020
Print length
232 Pages
Weight
450 grams
Product Classification:
Agricultural science
Ksh 8,100.00
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This book explores the evolution of agricultural marketing cooperatives within the framework of competitive strategy analysis. It also explores issues of horizontal and vertical integration and product differentiation by discussing new strategic directions that cooperatives might pursue.
This book explores the evolution of agricultural marketing cooperatives within the framework of competitive strategy analysis. It also explores issues of horizontal and vertical integration and product differentiation by discussing new strategic directions that cooperatives might pursue.
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