Competitive Strategy For Dummies
Book Details
Format
Paperback / Softback
ISBN-10
0470779306
ISBN-13
9780470779309
Publisher
John Wiley & Sons Inc
Imprint
For Dummies
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 2nd, 2009
Print length
392 Pages
Weight
714 grams
Dimensions
23.50 x 18.70 x 2.20 cms
Product Classification:
Business strategyBusiness competition
Ksh 3,050.00
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Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business. This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms.
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