Compulsive Buying : Consumer Traits, Self-Regulation, and Marketing Ethics
Book Details
Format
Paperback / Softback
ISBN-10
1793645752
ISBN-13
9781793645753
Publisher
Bloomsbury Publishing Plc
Imprint
Lexington Books
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 29th, 2023
Print length
166 Pages
Weight
272 grams
Dimensions
23.00 x 15.30 x 1.10 cms
Product Classification:
PsychologyAbnormal psychologySales & marketingSales and marketingPersonal finance
Ksh 6,350.00
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Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents an integrative discourse on compulsive buying, focusing on the perspective of the customer and on marketing activities which promote excessive consumption.
Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents an integrative discourse on compulsive buying, focusing on the perspective of the customer and on marketing activities which promote excessive consumption.
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