Book Details
Format
Paperback / Softback
ISBN-10
3658288663
ISBN-13
9783658288662
Edition
2020 ed.
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint
Springer Gabler
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 2nd, 2020
Print length
222 Pages
Product Classification:
Occupational & industrial psychologyInternational businessSales & marketing
Ksh 8,100.00
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Denisa Elena Vlad highlights the influence of social media and emotions on the consumer and his perception of the quality of products.
Denisa Elena Vlad highlights the influence of social media and emotions on the consumer and his perception of the quality of products. She brings attention to new popular concepts like "post-truth" and "fake news" as well as the relationship between these concepts and human emotions. The author defines the concept of quality and highlights its subjectivity, clarifying the influence of social media by creating expectations among all consumers and how their emotions reconfigure business and all information presented online.
Get Concepts of Quality Connected to Social Media and Emotions by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG and it has pages.
