Conceptual Metaphor in Social Psychology : The Poetics of Everyday Life
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This volume gives an in-depth overview of how the interdisciplinary study of metaphor gives us profound insights into how people create meaning. It reveals four core concepts: how metaphor is deeply woven into daily sociocultural experiences; how metaphor is an essential cognitive mechanism to understand and experience abstraction; how metaphor use interacts with the sociocultural context; and why metaphor has significant outcomes in a large range of contexts. It is essential reading for social psychologists interested in metaphor and the cognitive underpinnings of social behavior, and will also appeal to many in cognitive psychology, linguistics, anthropology, communication, and philosophy.
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