Conceptual Metaphors as an Organisational Framework of the Specialist Language of IT : An Analysis of Cloud Computing Terminology
1. Edition 2022
Book Details
Format
Hardback or Cased Book
ISBN-10
3847114522
ISBN-13
9783847114529
Edition
1. Edition 2022
Publisher
V&R unipress GmbH
Imprint
V&R unipress GmbH
Country of Manufacture
DE
Country of Publication
GB
Publication Date
Jun 13th, 2022
Print length
360 Pages
Weight
649 grams
Dimensions
23.70 x 16.00 x 2.30 cms
Product Classification:
linguistics
Ksh 10,400.00
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An insightful picture of the conceptual structure of the specialist language of information technology
Magdalena Krawiec provides insight into the underlying conceptual structure of information technology and gives a plausible account of the patterns of metaphorical conceptualisation manifested in the specialist language of IT. Conceptual metaphors map our concrete experience onto abstract experiences, so as to effortlessly get hold of new emergent concepts. On the one hand, our ability to make our world thinkable rests on the use of our past experiences, whereas on the other hand, IT specialists familiarise themselves with yet unknown conceptual structures through the interaction with the specialist scenery. Specialists’ thinkability of the specialist surroundings is grounded in their perception of similarity which enables them to adapt both conceptually and linguistically to their specialist practice.
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