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Concise Encyclopedia of Professional Services Marketing
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Concise Encyclopedia of Professional Services Marketing

by Kenneth E. Clow , Robert E Stevens

Book Details

Format Hardback or Cased Book
ISBN-10 0789036908
ISBN-13 9780789036902
Publisher Taylor & Francis Inc
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Dec 9th, 2008
Print length 182 Pages
Weight 500 grams
Product Classification: Sales & marketing
Ksh 29,700.00
Werezi Extended Catalogue 0 in stock

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Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services--including dozens of essay-length articles and detailed expositions of the theories and techniques necessary to formulating and executing a successful marketing plan.
Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services and grow a business. Complete with practical information relevant to a wide range of professionals--including accountants, architects, attorneys, consultants, dentists, engineers, and physicians--this guidebook is an indispensable reference for anyone looking to learn the concepts and applications needed to market professional services.

In addition to essay-length articles arranged from A to Z, and detailed expositions of both the theories and practical techniques necessary to formulating and executing a successful marketing plan, Concise Encyclopedia of Professional Services Marketing contains an appendix of information on launching a multimedia advertising campaign, with special focus on effective website design and other contemporary media formats. For anyone creating their own business or looking to expand an already existing one, Concise Encyclopedia of Professional Services Marketing is a comprehensive and vital reference.

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