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Conducting Focus Groups for Business and Management Students

By: Caroline J. Oates (Author) , Panayiota J. Alevizou (Author)

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Ksh 20,600.00

Format: Hardback or Cased Book

ISBN-13: 9781473948211

Publisher: SAGE Publications Ltd

Publication Date: Dec 6th, 2017

Dimension: 24.20 x 17.00 x 35.00 cms

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This concise and practical guide explores the use of focus groups as a method for conducting research in a business and management Masters dissertation.

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