Conducting Social Marketing Research : A Practical Guide
by
Nancy R. Lee
Book Details
Format
Hardback or Cased Book
ISBN-10
1032936118
ISBN-13
9781032936116
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 1st, 2025
Print length
110 Pages
Weight
453 grams
Ksh 10,100.00
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High-quality research underpins all effective social marketing, but it can be hard for practitioners to find practical, accessible guidance on conducting, interpreting, and applying research. Conducting Social Marketing Research Efforts: A Practical Guide fills this gap.
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