Conflicting Accounts : The Creation and Crash of the Saatchi and Saatchi Advertising Empire
Book Details
Format
Paperback / Softback
ISBN-10
0684835533
ISBN-13
9780684835532
Publisher
Simon & Schuster
Imprint
Touchstone
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 8th, 1998
Print length
400 Pages
Weight
562 grams
Dimensions
14.20 x 21.70 x 3.10 cms
Ksh 4,850.00
Manufactured on Demand
0 in stock
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Quality
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A detailed look at the decline and fall of Saatchi & Saatchi, and the reasons behind its downfall. The author conducted over 100 interviews with, among others, the Saatchi brothers, their childhood friends, and past clients. The book also describes changes in advertising in the 1980s.
Conflicting Accounts is the story of the rise, crash, and rebirth of the largest and arguably most significant advertising agency in the world -- Saatchi and Saatchi. Author Kevin Goldman, former daily advertising columnist for the Wall Street Journal, guides us through a lushly detailed account of the feats and foibles of two of the most colorful characters in the ad business: the reclusive Charles Saatchi, a renowned art collector and the creative force behind Saatchi & Saatchi; and his younger brother Maurice, the ever-so-charming rainmaker whose tony lifestyle and questionable management skills eventually led to his downfall.
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