Conflicting Accounts : The Creation and Crash of the Saatchi and Saatchi Advertising Empire

Name: Conflicting Accounts
Brand: Simon & Schuster
SKU: 9780684835532
Price: 4850 KES
Availability: OutOfStock
ISBN: 9780684835532

by Kevin Goldman

Book Details

Format Paperback / softback

ISBN-10 0684835533

ISBN-13 9780684835532

Publisher Simon & Schuster

Imprint Touchstone

Country of Manufacture GB

Country of Publication GB

Publication Date Apr 8th, 1998

Print length 400 Pages

Weight 562 grams

Dimensions 14.20 x 21.70 x 3.10 cms

Product Classification: Social & cultural history Advertising Ownership & organization of enterprises Ownership and organization of enterprises Media, entertainment, information and communication industries Advertising industry Social and cultural history

KSh 4,850.00

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A detailed look at the decline and fall of Saatchi & Saatchi, and the reasons behind its downfall. The author conducted over 100 interviews with, among others, the Saatchi brothers, their childhood friends, and past clients. The book also describes changes in advertising in the 1980s.

Conflicting Accounts is the story of the rise, crash, and rebirth of the largest and arguably most significant advertising agency in the world -- Saatchi and Saatchi. Author Kevin Goldman, former daily advertising columnist for the Wall Street Journal, guides us through a lushly detailed account of the feats and foibles of two of the most colorful characters in the ad business: the reclusive Charles Saatchi, a renowned art collector and the creative force behind Saatchi & Saatchi; and his younger brother Maurice, the ever-so-charming rainmaker whose tony lifestyle and questionable management skills eventually led to his downfall.

Get Conflicting Accounts by Kevin Goldman at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Simon & Schuster and it has 400 pages.