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Conjoint Measurement : Methods and Applications - Softcover reprint of hardcover 4th ed. 2007

By: (Edited by) Anders Gustafsson , (Edited by) Andreas Herrmann , (Edited by) Frank Huber

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Ksh 14,400.00

Format: Paperback / Softback

ISBN-10: 3642090567

ISBN-13: 9783642090561

Edition: Softcover reprint of hardcover 4th ed. 2007

Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Imprint: Springer-Verlag Berlin and Heidelberg GmbH & Co. K

Country of Manufacture: DE

Country of Publication: GB

Publication Date: Oct 15th, 2010

Print length: 373 Pages

Product Classification: Economics, finance, business & management
Management & management techniques
Sales & marketing
Probability & statistics

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This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory).

The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.

Get Conjoint Measurement by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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