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Constructing the Persuasive Portfolio
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Constructing the Persuasive Portfolio : The Only Primer You’ll Ever Need

Book Details

Format Hardback or Cased Book
ISBN-10 1138860964
ISBN-13 9781138860964
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Sep 8th, 2016
Print length 248 Pages
Weight 929 grams
Ksh 36,000.00
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Constructing the Persuasive Portfolio provides a much-needed detailed focus to the art of designing a compelling and effective architectural portfolio. While no design process is truly linear, Fletcher’s categorization of the complex architectural portfolio design process into achievable segments creates a straightforward and understandable step-by-step method.

Constructing the Persuasive Portfolio helps you learn the art of designing a compelling and effective architectural portfolio. Margaret Fletcher categorizes the architectural portfolio design process into a step-by-step method that you can manage and understand. The full-color book includes 400 portfolio examples from 55 designers, along with more than 50 diagrams, and a set of 48 design actions that are marked throughout.

You will learn how to:
-Identify your readership
-Collect, document, and catalog your work
-Organize your portfolio
-Visually structure your portfolio
-Design your layout
-Manage both printed and digital portfolio formats

As your ultimate persuasive tool, your portfolio is the single most important design exercise of your academic and professional career. Constructing the Persuasive Portfolio shows you everything you need to know to create your portfolio and is the only portfolio design book you will ever need!


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