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Consumer Behavior Analysis

By: USA) Hantula Donald A. (Temple University (Author) , Victoria K. Wells (Author)

Manufacture on Demand

Ksh 33,600.00

Format: Hardback or Cased Book

ISBN-13: 9780415519205

Publisher: Taylor & Francis Ltd

Publication Date: Mar 28th, 2013

Weight: 652 grams

Dimension: 25.20 x 18.00 x 2.10 cms

Category: Market research

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Consumption is the primary economic activity in a post-industrial society. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. It comprises articles originally published in the Journal of Organizational Behavior Management.

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