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Consumer Behavior and Advertising Involvement

By: USA) Krugman New York LLP Edward P. (Cahill Gordon & Reindel (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780805857887

Publisher: Taylor & Francis Inc

Publication Date: May 28th, 2008

Weight: 626 grams

Dimension: 23.70 x 15.10 x 2.40 cms

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Herbert Krugman is the past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology.

Get Consumer Behavior and Advertising Involvement by Edward P. (Cahill Gordon & Reindel, LLP, New York, USA) Krugman at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Inc and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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