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Consumer Behavior and Culture

By: Marieke de Mooij (Author)

Manufacture on Demand

Ksh 34,100.00

Format: Hardback or Cased Book

ISBN-13: 9780761926689

Publisher: SAGE Publications Inc

Publication Date: Nov 5th, 2003

Dimension: 25.40 x 17.70 x 77.00 cms

Category: Market research

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Reviewing the myths of global marketing, this book explores the concept of culture and models of culture. It provides empirical evidence of convergence and divergence in consumer behaviour. It also covers the various psychological and sociological aspects of human behaviour and uses them for explaining consumer behaviour.

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