Consumer Behavior and Culture : Consequences for Global Marketing and Advertising
3 Revised edition
Book Details
Format
Hardback or Cased Book
ISBN-10
1544318154
ISBN-13
9781544318158
Edition
3 Revised edition
Publisher
SAGE Publications Inc
Imprint
SAGE Publications Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 5th, 2019
Print length
472 Pages
Weight
1,000 grams
Product Classification:
Sales & marketing
Ksh 35,100.00
Manufactured on Demand
0 in stock
Delivery Location
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Secure
Quality
Fast
Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people’s relationships with others.
Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy.
This edition has been updated to include:
- An insight into the different roles of the internet and the growing influence of social media
- An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing
- Updated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures
Get Consumer Behavior and Culture by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by SAGE Publications Inc and it has pages.
