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Consumer Behavior Knowledge for Effective Sports and Event Marketing

By: USA) Kahle Lynn R. (University of Oregon (Author) , Angeline G. Close (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780415873574

Publisher: Taylor & Francis Ltd

Publication Date: Oct 6th, 2010

Dimension: 22.90 x 15.20 x 80.00 cms

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Helps readers learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book also includes comprehensive reviews.

Get Consumer Behavior Knowledge for Effective Sports and Event Marketing by Lynn R. (University of Oregon, USA) Kahle at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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