Consumer Behaviour
Book Details
Format
Paperback / Softback
ISBN-10
0170439976
ISBN-13
9780170439978
Publisher
Cengage Learning EMEA
Imprint
Cengage Australia
Country of Manufacture
AU
Country of Publication
GB
Publication Date
Oct 13th, 2020
Print length
472 Pages
Weight
916 grams
Dimensions
21.20 x 27.50 x 1.90 cms
Product Classification:
Finance & accountingFinance and accounting
Ksh 14,550.00
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The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region.The authors recognise the critical links to areas such as marketing, public policy and ethics, and cover the importance of online consumer behaviour with content on how social media and evolving technologies are changing the way marketers understand consumers.Examine ''Marketing Implications'' to learn how theoretical concepts are used in practice, and challenge yourself to think about how marketing decisions impact consumers as you begin to analyse consumer behaviour with cases featuring extensive Australian and international examples.
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